test

Latest News

Post Featured Image

Breaking Down Hashtags on Facebook

A recent addition to Facebook is the hashtag. While it is still underused by some (and abused by more) the hashtag is one of the most important tools in social media, and its evolution to Facebook is critical.

As is your understanding of its proper use.

How the Hashtag Works
If you put a hashtag (or a “#”) in front of a word in a post, that word now becomes a hot link. You can click on that hot link to open up a stream of communication about that word in Facebook — and on Twitter, Instagram, Google+, and other platforms. Your post, which used that hot link (or hashtag), will be included in the stream of communication about that hashtag.

Let’s use a Facebook post about rural electricity as an example. You can turn “rural electricity” into a hashtag by combining the two words and adding a “#” in front of them: #RuralElectricity. (Notice that there’s no space between the words.) You can do this within the post or as what’s called a trailing hashtag.

In-Post Hashtag: We’re celebrating 80 years of #RuralElectricity this year!

Trailing Hashtag: We’re celebrating 80 years of rural electricity this year! #RuralElectricity 

What’s the Value of the Hashtag?
The hashtag is, in effect, a sorting tool for all of the content across social media. Hashtags enable us to collate all of the conversations on a particular keyword, bringing news, conversations, and fun topics to the surface of millions of messages posted every minute online.

Three Tips for Hashtagging Success

1. Don’t Abuse the #
Not everyone on Facebook is used to the hashtag yet, so if you create posts that are weighed down by many #keywords, you’ll drive your customers and supporters away from your Cooperative’s posts. We recommend setting a three hashtag cap on each individual Facebook post.

2. Wrong Isn’t Right
It’s important to format the words in your hashtag well. How do you do that? Two rules of thumb are to capitalize each new word in your phrase, and to avoid punctuation marks.

By capitalizing each new word in your hashtag, you’ll make the hashtag easier for your audience to read and comprehend: #RuralElectric is easier to read than #ruralelectric is, right? Right.

The reason you should avoid punctuation is that only letters and numbers can be included in a hashtag. #RuralElectricHistory works as a hashtag, but #RuralElectric’sHistory doesn’t (because the apostrophe will break the hot link).

3. Funny is Serious
Finally, don’t use your hashtags to emphasize the punch lines of your jokes. This is sure to frustrate your audience. As your Mom probably told you, “If you have to explain it, it isn’t funny.”


Hashtags are supposed to be a helpful tool on Facebook — and on other social media platforms. If you want your Cooperative to be part of the conversation, then you need to use the hashtags that are part of that conversation online.

Activate and Motivate Your Membership 24/7/365
We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

13 comments (Add your own)

1. StevePoews wrote:
Hello. And Bye.

Sat, November 10, 2018 @ 7:59 PM

2. wrote:
It's enormous that you are getting thoughts from this post as
well as from our discussion made at this time.

Mon, May 13, 2019 @ 2:50 AM

3. wrote:
Way cool! Some very valid points! I appreciate you penning this post and the
rest of the site is very good.

Thu, May 16, 2019 @ 8:02 PM

4. wrote:
hello!,I like your writing very so much! proportion we keep up a
correspondence more approximately your article on AOL?
I require a specialist on this area to resolve my problem.
Maybe that's you! Looking forward to look you.

Fri, May 17, 2019 @ 9:23 PM

5. wrote:
What a material of un-ambiguity and preserveness of precious experience
concerning unexpected emotions.

Thu, July 18, 2019 @ 4:22 AM

6. wrote:
Pretty! This was a really wonderful post. Thank you
for supplying this information. natalielise pof

Wed, July 24, 2019 @ 12:33 PM

7. wrote:
Stunning quest there. What happened after? Good luck!

Tue, July 30, 2019 @ 7:00 PM

8. wrote:
Why viewers still make use of to read news papers when in this technological world everything is
existing on web?

Sun, August 18, 2019 @ 5:57 PM

9. wrote:
I was pretty pleased to find this website. I wanted to thank you for your
time for this wonderful read!! I definitely savored every little bit
of it and I have you book-marked to check out new information in your site.

Mon, September 2, 2019 @ 8:15 PM

10. wrote:
I read this paragraph completely on the topic of the difference of latest and previous technologies, it's
amazing article.

Thu, September 5, 2019 @ 6:12 AM

11. wrote:
Keep on working, great job!

Mon, September 23, 2019 @ 11:55 PM

12. wrote:
This website was... how do you say it? Relevant!! Finally
I have found something which helped me. Appreciate it!

Thu, October 3, 2019 @ 5:15 PM

13. wrote:
Heya! I just wanted to ask if you ever have any problems with hackers?
My last blog (wordpress) was hacked and I ended up losing a few months of hard work due to no back up.
Do you have any methods to stop hackers?

Thu, October 17, 2019 @ 2:35 PM

Add a New Comment


code
 

Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.