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    Engaging Elected Officials on Social Media

    We live in a time when only 43 out of 435 members of the U.S. House consider themselves ‘rural enough’ to be members of the Rural Caucus. Those numbers aren’t getting better for those of us in most Congressional districts in the States right now, and that means that rural Electric Cooperatives nationwide are affected.Consider for a moment that in addition to the shrinking representation and influence agribusiness and rural concerns receive in government and in real life, that in the Midwest, esp...  CONTINUE READING

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    Find Your Fish on Social Media

    “We’re preparing to launch our Cooperative’s presence on social media, but we don’t know which sites are best for us to use. Do you have any suggestions?”The social media sea is vast, so it’s understandable if your Cooperative doesn’t know where to start fishing. Our advice to you is to get to know your fish (your audience), and then to follow them wherever they go on social media.When it comes to choosing which social media sites will work best for your Cooperative, there are a few basic (and h...  CONTINUE READING

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    Bad News Travels Fast on Social Media

    The 2012 story of the maybe/maybe not imaginary girlfriend of Notre Dame star linebacker Manti Te'o spread like wildfire across the internet. The story damaged Te’o’s NFL prospects, and it damaged Notre Dame’s reputation, as well as the reputations of media outlets like ESPN and CBS that had covered the emotional story before it was revealed to be a hoax.We saw Deadspin’s original Facebook post just 51 minutes after it was published. In that 51 minutes, it received 359 fan interactions, includin...  CONTINUE READING