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Everything listed under: Hashtags

  • How to Succeed at Twitter

    Twitter is one of the most popular and powerful platforms of social media. If your Cooperative thinks that Twitter isn’t for you, then you might be missing out on critical information about current events, rural electricity, and energy on the whole. Let’s look at a couple of ways to get better at Twitter.

    "Your Follow List is Public and Impacts Your Image Just as Much as Your Own Tweets." - #TRGRules

    1. Admit It’s Overwhelming

    There are more than one hundred thousand tweets sent around the world every second, and there’s no way humanly possible for you to read and understand them all. The first step to success on Twitter is admitting that you’ll miss things.

    When you signed up for Twitter, you were probably prompted to follow celebrity or big brand accounts like Oprah and CNN. We’re sure you skipped over that step. If not, you’re following a lot of accounts that aren’t doing anything for you professionally.

    Clean up your follow list by eliminating the accounts that don’t either advance your Cooperative’s mission or influence your Cooperative’s way of thinking. The cleaner you make your Twitter lists, the more success you’ll see on Twitter. If you want to follow all the fun and games, get a second personal account.

    2. Listen Then Tweet

    Twitter is as much of a listening tool as it is a talking tool. Your Cooperative should listen and learn from twitterers in rural electric and in your local community just as often as you tweet about your Cooperative.

    Listening will also to help your Cooperative to determine when your target and actual audiences are on Twitter. If your audiences don’t see your tweets in real time, then the odds are good that they won’t see then at all.

    Research shows that average tweets will only last for minutes, and that popular tweets last for around 48 hours. 

    Keep Your In-and-Out Balanced - ARC Media

    3. Keep Your In-And-Out Balanced

    When your Cooperative first starts using Twitter, you might be tempted to follow 1,000 accounts before you have even a few followers of your own. Don’t do this.

    Every action you take as a new Twitter account will set expectations for your Cooperative. Each action you take will also affect outside perceptions of your organization. When other people on Twitter see that you’re following 1,000 accounts, but that you only have three followers of your own, it makes you look like a spammer.

     You don’t want to look like a spammer. 

    4. Hashtag Your Way to Success

    As we’ve discussed before, hashtags are one of the most powerful tools on social media. They serve as a sorting tool for those hundreds of thousands of conversations taking place every second across multiple platforms.

    If you want to be a part of, lead, or participate in conversations related to keywords and topics in our industry, then you need to follow and use hashtags related to rural electricity. [MS1]

    By putting the # in front of keywords in your message, your tweet (or post) becomes part of the conversation related to that keyword. Test it out: go to the Twitter search page and type #ruralelectric. We’ll wait.

    Twitter’s search engine just brought up real-time and relevant conversations about rural electricity. Do you see any potential customers, partners, or competitors in the stream?

    A Tweet Without a Hashtag - ARC Media

    So there you have it. Four easy things to do to help your Cooperative succeed at Twitter. There are many, many more ways to succeed, so the secret fifth tip is to follow us @ReachTheARC for more helpful tips on how to engage your membership on social media.

    Activate and Motivate Your Membership 24/7/365

    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • Breaking Down Hashtags on Facebook

    A recent addition to Facebook is the hashtag. While it is still underused by some (and abused by more) the hashtag is one of the most important tools in social media, and its evolution to Facebook is critical.

    As is your understanding of its proper use.

    How the Hashtag Works
    If you put a hashtag (or a “#”) in front of a word in a post, that word now becomes a hot link. You can click on that hot link to open up a stream of communication about that word in Facebook — and on Twitter, Instagram, Google+, and other platforms. Your post, which used that hot link (or hashtag), will be included in the stream of communication about that hashtag.

    Let’s use a Facebook post about rural electricity as an example. You can turn “rural electricity” into a hashtag by combining the two words and adding a “#” in front of them: #RuralElectricity. (Notice that there’s no space between the words.) You can do this within the post or as what’s called a trailing hashtag.

    In-Post Hashtag: We’re celebrating 80 years of #RuralElectricity this year!

    Trailing Hashtag: We’re celebrating 80 years of rural electricity this year! #RuralElectricity 

    What’s the Value of the Hashtag?
    The hashtag is, in effect, a sorting tool for all of the content across social media. Hashtags enable us to collate all of the conversations on a particular keyword, bringing news, conversations, and fun topics to the surface of millions of messages posted every minute online.

    Three Tips for Hashtagging Success

    1. Don’t Abuse the #
    Not everyone on Facebook is used to the hashtag yet, so if you create posts that are weighed down by many #keywords, you’ll drive your customers and supporters away from your Cooperative’s posts. We recommend setting a three hashtag cap on each individual Facebook post.

    2. Wrong Isn’t Right
    It’s important to format the words in your hashtag well. How do you do that? Two rules of thumb are to capitalize each new word in your phrase, and to avoid punctuation marks.

    By capitalizing each new word in your hashtag, you’ll make the hashtag easier for your audience to read and comprehend: #RuralElectric is easier to read than #ruralelectric is, right? Right.

    The reason you should avoid punctuation is that only letters and numbers can be included in a hashtag. #RuralElectricHistory works as a hashtag, but #RuralElectric’sHistory doesn’t (because the apostrophe will break the hot link).

    3. Funny is Serious
    Finally, don’t use your hashtags to emphasize the punch lines of your jokes. This is sure to frustrate your audience. As your Mom probably told you, “If you have to explain it, it isn’t funny.”


    Hashtags are supposed to be a helpful tool on Facebook — and on other social media platforms. If you want your Cooperative to be part of the conversation, then you need to use the hashtags that are part of that conversation online.

    Activate and Motivate Your Membership 24/7/365
    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • Hashtag Advice You Should Listen To

    We’ve said it before, and we’ll say it here again: “The hashtag is the most powerful tool in social media.”

    Gus has gained a bit of a reputation for his favoritism of the hashtag, as it’s a frequent tool used in his speeches and, heck, it’s even in his Twitter profile photo!

     

    What Does a Hashtag Do?
    The hashtag collates the hundreds of thousands of messages which are tweeted and posted every second of every day around conversation topics and keywords. It’s how audiences spread the word at events, how real world communities group together online, and how people, businesses, organizations, and nonprofits brand themselves and improve their bottom lines.

    If you still are not sure what a hashtag is, check out Gus's FAQ video.

    Hashtags began on Twitter, and they’ve spread to Facebook, Instagram, Pinterest, and other social media platforms. They are most frequently and successfully used on Twitter and Instagram, but they still work, to varying degrees of success, on other platforms.

    The Answer to Your Question is Yes
    The answer to the question you are thinking right now is: YES.

    Yes, you should be using hashtags in your posts and tweets, no matter the platform. If you want to get more awareness, gain audiences, or manage a social media campaign, hashtags are imperative to your success.

    Hashtag Tips

    Check it before you hashtag it: Before you strategically begin using a hashtag, be sure to check it out on a site like HashAtIt to make sure it is not being used by your competitors. You should also make sure it isn’t connected to any junk you don’t want to be associated with.

    See what others are doing with hashtags: Search your industry or geographic area for any and all relevant hashtags your peers and influencers are using. Then begin using those. No need to create what is already successful and has audiences connected to it.

    It’s not funny: Don’t use hashtags to call out the punchlines to your jokes. #AintIAStinker might have worked for Bugs Bunny, but it won’t work for you. It chews up valuable real estate in tweets where you’re limited to 140 characters and on other platforms where shorter posts perform better.

    Know the numbers: Loading up your content with tons of hashtagged keywords and phrases may seem like a great idea, but it makes you look like a spammer, turning new visitors off. Two to three hashtags work best on tweets and Facebook posts. Studies vary as to what is a sweet spot on Instagram, but we’ve found six to be a good number. We also include the bulk of those hashtags in the first comment to an Instagram post, not in the original caption text.

    Use what you abuse: If you are going to use the hashtagged keywords and phrases in your content, be sure to click them and engage with others online who are using the same hashtags. One important aspect of hashtags is community building…so be part of the community!

    Be the same everywhere: If you are creating a campaign, theme, or contest revolving around a hashtag be sure you are using the same identification on Twitter as you are on Facebook as you are on Instagram, etc. There’s no reason to quadruple your work if you do’t have to.

    Make it easy on the eyes: Our house policy for hashtags and web addresses is to capitalize the first letter of every word to make it easier to read and remember. #HamburgerHeaven is a lot easier to read than #hamburgerheaven, right? Test it with your message and see what you think.

    These points are by no means the comprehensive guide on how to use hashtags but they are set up to help you improve your outreach with an important, some say the MOST powerful, tool in social media.

    Need Help?
    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!