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Everything listed under: Twitter

  • How to Succeed at Twitter

    Twitter is one of the most popular and powerful platforms of social media. If your Cooperative thinks that Twitter isn’t for you, then you might be missing out on critical information about current events, rural electricity, and energy on the whole. Let’s look at a couple of ways to get better at Twitter.

    "Your Follow List is Public and Impacts Your Image Just as Much as Your Own Tweets." - #TRGRules

    1. Admit It’s Overwhelming

    There are more than one hundred thousand tweets sent around the world every second, and there’s no way humanly possible for you to read and understand them all. The first step to success on Twitter is admitting that you’ll miss things.

    When you signed up for Twitter, you were probably prompted to follow celebrity or big brand accounts like Oprah and CNN. We’re sure you skipped over that step. If not, you’re following a lot of accounts that aren’t doing anything for you professionally.

    Clean up your follow list by eliminating the accounts that don’t either advance your Cooperative’s mission or influence your Cooperative’s way of thinking. The cleaner you make your Twitter lists, the more success you’ll see on Twitter. If you want to follow all the fun and games, get a second personal account.

    2. Listen Then Tweet

    Twitter is as much of a listening tool as it is a talking tool. Your Cooperative should listen and learn from twitterers in rural electric and in your local community just as often as you tweet about your Cooperative.

    Listening will also to help your Cooperative to determine when your target and actual audiences are on Twitter. If your audiences don’t see your tweets in real time, then the odds are good that they won’t see then at all.

    Research shows that average tweets will only last for minutes, and that popular tweets last for around 48 hours. 

    Keep Your In-and-Out Balanced - ARC Media

    3. Keep Your In-And-Out Balanced

    When your Cooperative first starts using Twitter, you might be tempted to follow 1,000 accounts before you have even a few followers of your own. Don’t do this.

    Every action you take as a new Twitter account will set expectations for your Cooperative. Each action you take will also affect outside perceptions of your organization. When other people on Twitter see that you’re following 1,000 accounts, but that you only have three followers of your own, it makes you look like a spammer.

     You don’t want to look like a spammer. 

    4. Hashtag Your Way to Success

    As we’ve discussed before, hashtags are one of the most powerful tools on social media. They serve as a sorting tool for those hundreds of thousands of conversations taking place every second across multiple platforms.

    If you want to be a part of, lead, or participate in conversations related to keywords and topics in our industry, then you need to follow and use hashtags related to rural electricity. [MS1]

    By putting the # in front of keywords in your message, your tweet (or post) becomes part of the conversation related to that keyword. Test it out: go to the Twitter search page and type #ruralelectric. We’ll wait.

    Twitter’s search engine just brought up real-time and relevant conversations about rural electricity. Do you see any potential customers, partners, or competitors in the stream?

    A Tweet Without a Hashtag - ARC Media

    So there you have it. Four easy things to do to help your Cooperative succeed at Twitter. There are many, many more ways to succeed, so the secret fifth tip is to follow us @ReachTheARC for more helpful tips on how to engage your membership on social media.

    Activate and Motivate Your Membership 24/7/365

    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • How To Live Tweet a Public Meeting

    Cooperatives work 24/7/365 to keep the power on and your membership engaged. Live tweeting your meetings and other public events is an easy way to grow your audience past the “real life” audience present at your event and onto your larger #AstroNetTurfRoots community.

    If you’re having a meeting (of any size) — including your annual membership meeting — you can set up live-tweeting. Here’s how:

    Before Your Meeting or Event:

    • Get/establish event hashtag, like #AnnualMeeting or #JeffCityTownHall
    • Put the hashtag on your registration website and published materials, and make sure your Member-Owners and other audience members (online and in IRL) know that that’s the hashtag for the event.
    • Tell your real-life and Twitter audiences that you’ll be live-tweeting.
    • Engage key people like speakers, community businesses, and legislators in your meeting online using their Twitter handles
    • Create and share a “follow list” IRL and online (include speakers, leaders, guests, and other participants on this list)
    • Use a client like Hootsuite or Tweetdeck (3rd-party partners) to follow the Twitter conversation about your event more efficiently.

    During Your Meeting or Event:

    You’re in the room during the event, and you have the Twitter handles of your speakers. When those speakers share memorable or quote-worthy things, tweet those quotes out to your followers. Be sure to include the speaker’s handle (@name) and the event hashtag.

    • Quote speakers using their handles (I like to call these “tweetable moments”)
    • Pick and choose the best content, even if you need to take notes and share the content a few minutes later
    • Take and share photos of your audience and your speakers (including a photo link in your Twitter stream will increase your interaction by 20%)
    • Watch the conversation around the hashtag that you’ve created, and interact with the people who are saying good (or bad) things about your event. (You’ll guarantee more success, connection with your audience by doing this.)
    • Hashtag your geographic location, too (#STL, #JCMO, etc.). Hashtagging your location goes a long way toward helping the people in the area learn more about your organization or cause.

    After Your Meeting or Event:

    • Thank new and old followers for their support. Call individuals out by name (using their Twitter handle) for their engagement
    • Write a blog post (tools like storify.com are great for this) that puts the tweets about the event in one place, and share it with your followers
    • Use hastracking.com to track your traffic and the ripple effect created by your live tweeting of the event.

    Live tweeting your next public meeting or event will help you build — and engage — an #AstroNetTurfRoots audience that is passionate about your Cooperative.

    One final point for you to consider: Social media (including Twitter) changes constantly. Your goal shouldn’t be to follow hard-and-fast rules from an alleged “social media expert,” but to apply — and test — best practices with your audiences. And when you think you’ve found what works, test it again! You might be surprised at how frequently social media platforms make changes that impact you. 

    Activate and Motivate Your Membership 24/7/365

    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • How to Set Up Twitter Correctly from Day One

    How do you sign up for a twitter account? How do you get started on Twitter? Twitter is our favorite platform on social media, so we think it’s important to use Twitter to reach influencers, get involved in your community, and better serve your Cooperative’s Member-Owners. You want to create a great first impression when you get started on Twitter, so we’ve got a few tips that’ll help you set up your Twitter the right way.

    Sign Up for Twitter

    The first step to setting up Twitter correctly is, well, signing up for Twitter. It’s easy to do: Just go to Twitter.com and click “Sign Up.” Twitter will ask you to enter your real name, an email address, and a password, in addition to your handle. Keep in mind that only one Twitter account can be created for each email address, so you’ll only be able to enter an email address that hasn’t already been used to create a Twitter account.

    Real Name: The Awesome Electric Cooperative, Inc.

    Handle: @AwesomeElectric

    Email: Social@AwesomeElectric.com

    Password: ******

    We suggest using a Username (or, in Twitter terms, a Handle) that matches what you use on other social media channels if you can. For example, if you use “Facebook.com/AwesomeElectric,” then try to use “@AwesomeElectric” as your handle on Twitter, too.

    Twitter Prompts

    Once you’ve created your account, Twitter will ask you to share your interests. You can choose common interest like “Sports” and “News,” or you can opt to give Twitter more customized interests.

    Twitter will prompt you to follow famous people and universally popular Twitter accounts like @CNN and @BBCWorld. We suggest that you unclick “Select All” when Twitter gives you this prompt so that you don’t follow any of these popular accounts right away. Why? Because following big, popular accounts before you’ve filled out your profile or built up a few followers of your own will make you look like a spammer. You don’t want to look like a spammer.

    Customize Your Profile

    When you open a new Twitter account, your profile will look generic. Your profile picture will be an unhatched egg, and your cover image will be blank. You’ll want to ditch that unhatched egg right away by uploading a representative and professional image to use as your profile picture/avatar instead. You’ll also want to include another representative and professional image as your cover image.

    Your Twitter bio tells people who you are and what you’re all about, so be sure that your bio answers as many questions about who you are, what you do, and where you do it as possible. You can even include hashtags in your bio. The trick? Twitter bios are limited to 160 characters. If you need ideas, check out our Twitter account.

    Start Tweeting

    Once you’ve done what we’ve already suggested, it’s time to start tweeting. Send out a few introductory tweets before you start following anyone else so that you’ve laid the groundwork for your new followers’ first impressions of you.

    Use hashtags in your tweets to connect your tweets to other tweets about your geographic area, your industry, and your organization’s interests. This will help you to be found and followed by other people with similar interests.

    Want to Learn More? Hashtag Advice You Should Listen To

    Find People to Follow
    Now that you’ve posted a few intro tweets to your account, you’ve got a professional avatar, and you’ve updated your cover image, it’s time to find people to follow on Twitter. You can search for tweets and for Twitterers based on your interests, your geographic area (city, state, county, etc.) and more.

    If you search for “Electric Cooperatives,” for instance, you can see the Top Posts, the Latest Posts, People, Videos, and More related to Cooperatives:

    We recommend finding other Cooperatives, as well as local, county, and state-level organizations and leaders. You can follow people tweeting about the same geographic area you’re in, too. This will help build your followers/following up so that you look like a legitimate account, and not a spammer.


    Tagging Others on Twitter

    You can tag other Cooperatives, community leaders, Member-Owners, and business by typing their Twitter handle preceded by the @ sign. For example, you could tweet to us at ARC Media like this, “Thanks for the great post about setting up Twitter, @ReachTheARC!” Tagging other people on Twitter is a great way to get others engaged with your content.

    Tweet, follow, and thank your followers for following you. Engage with your Member-Owners, and above all, have fun!


    Need a Hand?

    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • How Not to Suck at Twitter

    I have one simple trick to share with you today that will help keep your Cooperative from sucking at Twitter. My trick isn’t complicated or time-consuming, and it doesn’t require a “social media expert” to execute.

    My simple trick for how not to suck at Twitter?

    When you create a new Twitter profile, Twitter uses a default avatar as your personal profile picture. That default picture is of an un-hatched egg. If you’re using the un-hatched Twitter egg as your profile picture, you’re sucking at Twitter.

    Here’s why:

    The un-hatched egg tells everyone else on Twitter that you’re either a newbie or a spammer. If they think you’re a newbie, you won’t have much credibility with more established Twitter accounts. If they think you’re a spammer, you could have bigger problems.

    If other users report your account as spam, you’ll face some difficulties down the road. Even if your account is completely legitimate, spam reports can hurt you down the line, and that un-hatched egg profile picture will earn you a lot less followers than you’d get with a personalized image.

    It takes 5 seconds to upload a friendly, smiling picture of yourself to Twitter or to upload your corporate logo. Anything is better than the un-hatched egg, so don’t suck: upload a better profile picture.

    Now that your smiling face or your logo or some other image that represents you (or your company) is on Twitter as your avatar, you need to finish filling out your profile. Let’s use my Twitter bio as an example:

    My bio is filled out completely. My name, description, and location are all there. For bonus points, I’ve hashtagged the key words that might help people find me. Those hashtags are #SocialMedia, #Marketing, #Missouri, #JCMO, and #HootAmb.

    My geographic location makes me searchable when other people look for influencers in Jefferson City, Missouri. My web address helps people learn more about what we do at The Rocket Group, and then, of course, you can see how long I’ve been on Twitter (I joined in May 2009).

    It only took a few minutes for me to create my entire Twitter bio, including uploading my profile picture, and I didn’t need to be an expert to do it. Twitter doesn’t have to be hard — filling out your profile is an easy way to not suck at it.

    Activate and Motivate Your Membership 24/7/365

    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!