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Everything listed under: Facebook

  • Sharing is More Powerful than Liking on Social Media

    No matter what it is, a local business closing, a natural disaster, or a man-made disaster, one thing is for certain: bad news travels faster than good news on social media. Somebody shares, Likes, or comments on some tragic story, and suddenly it’s all over your newsfeeds because it seems like everyone is doing it.

    The speed of bad news online is just the time it takes to make one click.

    Meanwhile, good news gets a very small portion of shareable activity. It’s the same click —and the same opportunity to add your own pithy comments — as bad news, but few people seem to take advantage of the opportunity to click on the good news.

    Don’t Wait Until It’s Too Late

    We see this a lot with local business closing announcements. Be it a restaurant, a retail store, or anything else ‘mom & pop-ish,’ when the small business posts on Facebook that they’re soon to be closing, there will be hundreds of comments and other interactions stating “Oh, that’s too bad!” or You’re my favorite place, I am going to miss you!”

    What were these hundreds of bad news commenters doing when they were supposedly enjoying the store’s products or the diner’s French fries? Were they sharing the content of the business, checking in when they were there, and posting filtered pics of the plates of pancakes? Probably not.

    What To Do Instead: #ShareThenLike

    What more consumers need to do is what we call Share Then Like. Share the good news, then Like the content. Sharing is a much more powerful tool than Liking is, whether it is a Share on Facebook, a Retweet on Twitter, a combination of both on YouTube, or some similar action across the other platforms.

    If I Share something instead of just Liking it, it allows me to add my opinions and thoughts to the content thereby further influencing my friends and followers. That’s how audiences of audiences are reached — which is always the goal of social media — and it’s how things go viral.

    One Last Tip

    As we‘ve applied the #ShareThenLike philosophy more and more, we’ve heard tales (and we have our own tales, too) of experiences that have gone south after someone has checked in at a business, event, what have you.

    Our last tip to you today is to take your group photos, your food photos, your fun photos, but to wait until your experience at a business is complete before posting those pictures, sharing the business’s content, or checking in. That way you aren't sharing something that wasn't the best experience with your social media friends and connections.

    Activate and Motivate Your Membership 24/7/365

    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • How to Get Your Facebook Name

    Have you ever seen a Cooperative with a Facebook URL that looks something like this: Facebook.com/AwesomeElectric1234567890? If you have, then you’ve seen an example of a Cooperative that hasn’t set up its Business Page correctly.

    Keep reading to learn how to set your Cooperative’s Facebook Page up the right way in a handful of short, easy steps. (Hint: Setting your Page up the right = getting rid of all those numbers at the end of your URL.) 

    Step 1: Log In

    Log into your Facebook account. Once you’ve logged in, go to your Business Page.

    Step 2: Check Your Current Facebook Name

    It’s possible that your Cooperative’s Page is already set up the right way. If so, congratulations! If you aren’t sure whether your page is set up correctly, then you need to visit your Page on Facebook.

    If you see something like Facebook.com/ReachTheARC or Facebook.com/MOElectricCoops when in your URL, then you’re already in good shape. If you see something like Facebook.com/ReachTheARC1234567890, then you need to keep reading.

    Step 3: Make Sure You’re a Page Admin

    You’ll need to be an Admin to edit your Page.

    To find out who the Admins are for your Cooperative’s Page, click “Settings on the upper right side of the page. Then look in the left sidebar for “Page Roles.” Once you click on “Page Roles,” you’ll be able to see who your current Page administrators are:

    Set Your Facebook Page Roles - ARC Media

    Facebook Page Roles include Admin, Editor, Moderator, Advertiser, Analyst, and Live Contributor. Each Role is assigned to have certain, appropriate permissions to post to, pull information from, or edit your Cooperative’s Page.

    Only a Page Admin can change the Page URL, so if you aren’t already an Admin, you’ll need to request Admin status from whoever is an Admin (there can be more than one Admin).

    Step 4: Change Your Page Username

    Once you’re a Page Admin, changing your Username is easy. Just open your Page and click “About” on the upper left side of your screen. From there, you’ll see the Username of your Cooperative.

    You can see in my example that our Business Username is, “ARC Media, and our Username is Facebook.com/ReachTheARC.”

    How to Change Your Facebook Username - ARC Media

    To edit your Cooperative’s Username, click “Edit” next to the Username section. Enter a new Username, and as long as that Username is available (i.e. no one else is using it already), you’re good to go!

    (Note: There are a few Facebook guidelines to follow when creating a Page username. The guidelines are mostly common sense (for instance, you can only use letters, numbers, and periods in your name) but you can find the complete list right here.)

    Step 5: Tag Us On Facebook to Let Us Know You’re Good

    Once you’ve set your Facebook Username up the right way, leave a note on our Facebook Wall or tag us in a #ThankYou post to let us know! If you tag us, we promise, we’ll engage with your Cooperative, helping promote your Facebook Page to our fans and your own. 

    Activate and Motivate Your Membership 24/7/365

    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • Breaking Down Hashtags on Facebook

    A recent addition to Facebook is the hashtag. While it is still underused by some (and abused by more) the hashtag is one of the most important tools in social media, and its evolution to Facebook is critical.

    As is your understanding of its proper use.

    How the Hashtag Works
    If you put a hashtag (or a “#”) in front of a word in a post, that word now becomes a hot link. You can click on that hot link to open up a stream of communication about that word in Facebook — and on Twitter, Instagram, Google+, and other platforms. Your post, which used that hot link (or hashtag), will be included in the stream of communication about that hashtag.

    Let’s use a Facebook post about rural electricity as an example. You can turn “rural electricity” into a hashtag by combining the two words and adding a “#” in front of them: #RuralElectricity. (Notice that there’s no space between the words.) You can do this within the post or as what’s called a trailing hashtag.

    In-Post Hashtag: We’re celebrating 80 years of #RuralElectricity this year!

    Trailing Hashtag: We’re celebrating 80 years of rural electricity this year! #RuralElectricity 

    What’s the Value of the Hashtag?
    The hashtag is, in effect, a sorting tool for all of the content across social media. Hashtags enable us to collate all of the conversations on a particular keyword, bringing news, conversations, and fun topics to the surface of millions of messages posted every minute online.

    Three Tips for Hashtagging Success

    1. Don’t Abuse the #
    Not everyone on Facebook is used to the hashtag yet, so if you create posts that are weighed down by many #keywords, you’ll drive your customers and supporters away from your Cooperative’s posts. We recommend setting a three hashtag cap on each individual Facebook post.

    2. Wrong Isn’t Right
    It’s important to format the words in your hashtag well. How do you do that? Two rules of thumb are to capitalize each new word in your phrase, and to avoid punctuation marks.

    By capitalizing each new word in your hashtag, you’ll make the hashtag easier for your audience to read and comprehend: #RuralElectric is easier to read than #ruralelectric is, right? Right.

    The reason you should avoid punctuation is that only letters and numbers can be included in a hashtag. #RuralElectricHistory works as a hashtag, but #RuralElectric’sHistory doesn’t (because the apostrophe will break the hot link).

    3. Funny is Serious
    Finally, don’t use your hashtags to emphasize the punch lines of your jokes. This is sure to frustrate your audience. As your Mom probably told you, “If you have to explain it, it isn’t funny.”


    Hashtags are supposed to be a helpful tool on Facebook — and on other social media platforms. If you want your Cooperative to be part of the conversation, then you need to use the hashtags that are part of that conversation online.

    Activate and Motivate Your Membership 24/7/365
    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • How to Use Facebook Insights

    Facebook Insights gives you everything Your Cooperative needs to know about how your content is working — and when it’s working — absolutely free. Unfortunately, most Cooperatives and other nonprofits we’ve talked to don’t use their Insights.

    If your Cooperative wants to get ahead of the competition (most of which isn’t using Insights), keep reading. We’ll tell you what your Facebook Insights are, where to find them, and what the most important thing is that you can use them for.

    How to Find Facebook Insights

    First, you need to find your Insights. When you look at your Cooperative’s Facebook Page, Insights is right there at the top. Click on the Insights button, and you’ll be sent to the Insights Overview. When your content has had a bump or a spike in popularity, you’ll see it here.

    How to Use Facebook Insights - ARC Media

    From the Overview, you’ll see “Actions on Page,” “Page Views,” “Page Likes,” “Reach,” “Post Engagements,” and “Videos” at the top. Just below that, you’ll see your Cooperative’s 5 Most Recent Posts. If you click on any one of these buttons, you’ll see more information about each of those analytics.

    What Does Insights Do?

    Insights helps you track what kind of content is most successful for your Cooperative. It shows you Page Likes, Page Reach, and even complaints about spam. It shows you what posts people have responded best to, and it shows you how they’ve interacted with those posts. You can see how your paid posts performed alongside your organic posts, too. When you know what’s working for your Cooperative, you can do more of what works and less of what doesn’t.

    The Most Important Thing to Use Insights For

    We promised you we’d tell you what the most important thing is that you can use Insights for, so here it is: The most important way you can use Insights is to figure out is when your Fans are online.

    Click on “Posts” on the left side of your Insights screen, and then click “When Your Fans Are Online” at the top of that page. You’ll see a chart showing you when your audience is engaging with your content.

    The sweetest spot to post on Facebook here in mid-Missouri is between 7:00 and 9:30 p.m. That’s when people are at home, multi-screening, playing on the computer, or checking Facebook before bed, and that’s when you should publish your best content.

    We’re sure it’s the same where you are.

    Do Your Facebook Insights Look Like a Whale? - ARC Media

    Don’t Do This

    One last note here about using Facebook to promote your Cooperative: When you say “find our Cooperative on Facebook” in advertising, but you don’t share your Facebook URL, it doesn’t work. That’s because your Cooperative isn’t the only one in the world by the same name. If you don’t give fans your full URL, they’re likely to like a business with the same name as yours, but in some other city or state.

    Learn more: Get Found on Facebook - A Strategy for Cooperatives

    If you’re going to spend money promoting your Facebook Page, give the reader your full Facebook URL. For instance, if we were advertising our Facebook Page for ARC Media, we’d use the full URL: Facebook.com/ReachTheARC. And once you get people onto your Page, use Insights to track what’s working and what isn’t for your Cooperative’s content.

    If your Cooperative needs a hand getting started with Insights, feel free to reach out anytime.

    Activate and Motivate Your Membership 24/7/365

    We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • Get Found on Facebook: A Strategy for Rural Electric Cooperatives

    How well do you think this is working for their #SocialMedia efforts? #RocketGroup

    A photo posted by Gus Wagner (@wagnergus) on


    If you’re a Nonprofit Electric Cooperative that’s investing time and energy in social media, you want to see more friends, likes, and followers for your advocacy, Member-Owner communication, and civic engagement efforts.

    Many of our country’s Rural Electric Cooperatives are making basic Facebook Page mistakes that could be avoided by following the Facebook search tips in this post.

    Write a Strong Call to Action

    One common call to action I repeatedly see in Cooperative marketing and advertising efforts is the icon below:

    Find me on Facebook. - ARC Media


    It doesn’t work like that. Not well, at least.

    With that call to action, a Member-Owner will have to search for your Cooperative on Facebook. When they have to search for you, they might find a similarly-named utility in another part of the country, or they may not find anything at all. Worse yet: they might not even take the time to search for you at all.

    So what’s the right way to promote your Facebook presence in real life? It’s by using your full URL. For example, ours is https://www.facebook.com/ReachTheARC/.

    Find Me on Facebook  with specific URL - ARC Media


    Avoid These Basic Facebook Mistakes

    Let’s assume that your Member-Owners can find your Facebook Page online. What are some of the common Facebook Business Page mistakes they might find when they get there?

    • The last time you updated your Page was over two months ago.
    • You have a Facebook Profile instead of a Facebook Page (a Cardinal Sin).
    • The purpose of your Cooperative has gotten lost.
    • You haven’t engaged with your Fans.
    • Your Fans have no idea what your Cooperative stands for.

    Your Cooperative can distinguish itself from other utilities by responding to posts, answering customer questions, and otherwise interacting with your Fans on Facebook in a way that’s true to your purpose and as authentic online as your Cooperative is in real life.

    More Facebook Advice

    If you’re really serious about Facebook, here’s some more food for thought:

    • Dedicate someone at your Cooperative to manage your Facebook account.
    • Unlink your Twitter tweets and your Facebook posts. They’re two different audiences. And your ‘more than #140’ tweets are getting lost. Share the same info, just in different ways.
    • It’s okay to schedule your Facebook posts in advance, but schedule at least two of them each day. Don’t lump all of your posts together at the same time of day or on one day of the week. The trick is to spread your posts out evenly through the week.
    • Ask questions. Member-Owners will become accustomed to answering your questions. And when they do, you’ve engaged them with your Cooperative.
    • Even if your Cooperative isn’t on social media, the community members and leaders you want to engage with probably are. Member-Owners, prospects, local leaders, and even legislators are on Facebook, talking about things that matter to your Cooperative.
    • Build online relationships with those people by paying attention to what they have to say, and by responding to them in a timely way.

    Facebook is a Commitment

    Just like everything else in Cooperative life, Facebook is a commitment. Your Cooperative must commit to using it well, and you must be ready to adapt to its constantly changing landscape. Your goal on Facebook should be to constantly test your methods, content, and timing to see what works best for your Cooperative.

    And just when you think you’ve figured it all out, it’s probably time to test again. That’s how quickly social media platforms like Facebook can change.

    Activate and Motivate Your Membership 24/7/365

    Need help? We’re here. We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

  • How to Make a Good First Impression on Facebook

    Making a good first impression is important. Remember when you were a kid, and your parents made you keep the house clean, “just in case” company dropped by? You kept things tidy, but the company rarely came.

    Your Facebook Page is like your house when you were a kid: you need to keep it tidy “just in case” someone stops by — even though it’s unlikely than anyone ever will.

    No One Visits Your Facebook Page

    99.9% of people will never return to your Cooperative’s Facebook Page once they’ve Liked it. Instead, they’ll scroll through their newsfeed until something from a friend, a family member, or a brand catches their eye. That’s when they’ll stop and click on the link that caught their attention.

    Your Cooperative’s Facebook Fans are no different. If they don’t see something from you in their newsfeed, then they’re not thinking about, liking, sharing, or commenting on your Cooperative’s content.

    Think about how you use Facebook: You may have liked Coca-Cola, Chevrolet, or even ARC Media on Facebook, but unless you see compelling content from those brands in your newsfeed, you probably won’t go directly to that brand’s Page.

    This is why you have to post to Facebook. And post to Facebook. And post to Facebook.

    Make a Plan

    If you want to make a good first impression with your fans, you first have to make an impression at all. You need a plan and a strategy for how your Cooperative will use Facebook. Posting for the sake of posting will only get you so far.

    If your content isn’t relevant to your fans; if it’s not connected to your general mission; or if it’s just junk, then you’re not going to inspire your fans to interact with your Page — All of that tidying up “just in case” company stops by will be in vain.

    What You Should Post to Facebook

    At ARC Media, you’ll hear us talk a lot about activating and motivating your Cooperative’s membership. Our goal is to provide you with high quality content that helps teach you how to do those two things. If our content isn’t promoting Rural Electric Cooperatives or helping Cooperatives learn how to activate and motivate memberships, then we’ve let you down. We recommend you take a similar approach to creating and sharing content with your audience.

    What Else Should You Do to Clean Up Your Page?

    • Answer as many of the questions as possible in your “About” section to help newcomers learn more about your Cooperative.
    • Make sure your profile and cover images are readable, to size, and representative of your Cooperative. Need help with your sizes and ideas? Use a mostly-free tool like Canva to easily guide you through the process, or contact us to give you a hand.
    • You should also make plans to weekly — at a minimum — go onto Facebook as your brand Page. Scroll your Page’s newsfeed and like, comment, and Share with the Pages you are connected to as your brand. Don’t Like any Pages as your brand? What the heck are you waiting for?

    Following these simple tips will help you to create a good, nay, great first impression as Member-Owners and other community members begin to engage with your Page.

    Activate and Motivate Your Membership

    If you have questions about how to make Facebook work for your Cooperative, let us know! We spend our days connecting Electric Cooperatives with your Member-Owners, and can help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!