Latest News

Post Featured Image

Sharing is More Powerful than Liking on Social Media

No matter what it is, a local business closing, a natural disaster, or a man-made disaster, one thing is for certain: bad news travels faster than good news on social media. Somebody shares, Likes, or comments on some tragic story, and suddenly it’s all over your newsfeeds because it seems like everyone is doing it.

The speed of bad news online is just the time it takes to make one click.

Meanwhile, good news gets a very small portion of shareable activity. It’s the same click —and the same opportunity to add your own pithy comments — as bad news, but few people seem to take advantage of the opportunity to click on the good news.

Don’t Wait Until It’s Too Late

We see this a lot with local business closing announcements. Be it a restaurant, a retail store, or anything else ‘mom & pop-ish,’ when the small business posts on Facebook that they’re soon to be closing, there will be hundreds of comments and other interactions stating “Oh, that’s too bad!” or You’re my favorite place, I am going to miss you!”

What were these hundreds of bad news commenters doing when they were supposedly enjoying the store’s products or the diner’s French fries? Were they sharing the content of the business, checking in when they were there, and posting filtered pics of the plates of pancakes? Probably not.

What To Do Instead: #ShareThenLike

What more consumers need to do is what we call Share Then Like. Share the good news, then Like the content. Sharing is a much more powerful tool than Liking is, whether it is a Share on Facebook, a Retweet on Twitter, a combination of both on YouTube, or some similar action across the other platforms.

If I Share something instead of just Liking it, it allows me to add my opinions and thoughts to the content thereby further influencing my friends and followers. That’s how audiences of audiences are reached — which is always the goal of social media — and it’s how things go viral.

One Last Tip

As we‘ve applied the #ShareThenLike philosophy more and more, we’ve heard tales (and we have our own tales, too) of experiences that have gone south after someone has checked in at a business, event, what have you.

Our last tip to you today is to take your group photos, your food photos, your fun photos, but to wait until your experience at a business is complete before posting those pictures, sharing the business’s content, or checking in. That way you aren't sharing something that wasn't the best experience with your social media friends and connections.

Activate and Motivate Your Membership 24/7/365

We spend our days connecting Electric Cooperatives with your Member-Owners. Let us help you activate and motivate your membership 24/7/365: Follow us on Facebook, Twitter, and Instagram, or contact us today!

16 comments (Add your own)

1. idauquyuy wrote:
http://theprettyguineapig.com/amoxicillin/ - Amoxicillin Online Amoxicillin No Prescription http://theprettyguineapig.com/amoxicillin/

Wed, March 27, 2019 @ 10:02 AM

2. ojirubtiv wrote:
http://theprettyguineapig.com/amoxicillin/ - Buy Amoxicillin Online Amoxicillin 500mg http://theprettyguineapig.com/amoxicillin/

Wed, March 27, 2019 @ 10:47 AM

3. ibuhinepodo wrote:
Dress ubl.ktyt.reachthearc.com.mdb.fo theatre ban [URL=http://scoutcampreviews.com/zithromax/ - buy azithromycin online[/URL - zithromax http://scoutcampreviews.com/zithromax/#zithromax-buy-online buy zithromax online buy zithromax [URL=http://myinxus.com/generic-cialis/ - tadalafil generic cialis 20 mg[/URL - buy cialis http://myinxus.com/generic-cialis/#tadalafil-20-mg cialis [URL=http://postconsumerlife.com/payday-loan/ - payday loands[/URL - payday loan san antonio http://postconsumerlife.com/payday-loan/#payday-loan payday loans kelowna [URL=http://palawan-resorts.com/cytotec/ - cytotec adequate sample[/URL - buy misoprostol online http://palawan-resorts.com/cytotec/#buy-misoprostol-online cytotec online [URL=http://myinxus.com/viagra-online/ - viagra online[/URL - viagra http://myinxus.com/viagra-online/#viagra-on-line viagra 100mg categorize, muddle impalpable side-effects.

Wed, March 27, 2019 @ 12:51 PM

4. wrote:
I'm curious to find out what blog system you are working with?
I'm experiencing some minor security problems with my latest website and I would like to find something more safe.

Do you have any solutions?

Fri, May 3, 2019 @ 4:18 AM

5. wrote:
Appreciate this post. Let me try it out.

Thu, May 9, 2019 @ 2:57 PM

6. wrote:
Hello There. I found your blog using msn. This is a very well
written article. I will make sure to bookmark it and return to read
more of your useful information. Thanks for the post.

I will certainly return.

Sat, May 11, 2019 @ 10:03 PM

7. wrote:
Hi there just wanted to give you a quick heads up.
The text in your post seem to be running off the screen in Internet explorer.
I'm not sure if this is a format issue or something to do
with internet browser compatibility but I figured I'd
post to let you know. The design look great though!
Hope you get the issue fixed soon. Cheers

Mon, July 15, 2019 @ 8:23 AM

8. wrote:
Spot on with this write-up, I absolutely believe that this amazing site needs a lot more attention. I'll probably be back again to see more, thanks for the advice!

Fri, July 19, 2019 @ 7:05 AM

9. wrote:
Thank you for some other wonderful article. The place else may anybody get that type of info in such an ideal
approach of writing? I have a presentation subsequent week, and I am on the look for such information. natalielise pof

Tue, July 23, 2019 @ 5:41 PM

10. wrote:
I know this site presents quality depending articles and additional information, is
there any other site which offers these data in quality? natalielise plenty of fish

Thu, August 1, 2019 @ 4:57 AM

11. wrote:
Hello there, I found your site by way of Google at the same time as
looking for a similar topic, your website got
here up, it appears great. I have bookmarked it
in my google bookmarks.
Hello there, just changed into aware of your weblog thru Google, and found that it is truly informative.
I'm gonna be careful for brussels. I'll appreciate for those who proceed this in future.
Many folks will likely be benefited from your writing.

Sun, August 18, 2019 @ 3:40 PM

12. wrote:
Today, I went to the beach front with my
children. I found a sea shell and gave it to my 4 year old daughter and said "You can hear the ocean if you put this to your ear." She put the shell to her ear and screamed.
There was a hermit crab inside and it pinched
her ear. She never wants to go back! LoL I know this is completely
off topic but I had to tell someone!

Mon, August 19, 2019 @ 2:55 PM

13. wrote:
I've learn several just right stuff here.
Definitely price bookmarking for revisiting. I wonder how
so much attempt you put to make this kind of great informative

Fri, October 25, 2019 @ 8:13 AM

14. wrote:
Heya i'm for the first time here. I came across this board and I find
It really useful & it helped me out much. I hope
to give something back and aid others like you helped me.

Wed, November 13, 2019 @ 8:02 PM

15. wrote:
I have been browsing online more than 2 hours today, yet I never found any interesting article like yours.
It is pretty worth enough for me. Personally, if all webmasters and
bloggers made good content as you did, the web will be a lot
more useful than ever before.

Mon, November 25, 2019 @ 2:02 AM

16. wrote:
Incredible! This blog looks exactly like my old one!

It's on a completely different topic but it has pretty much the same page layout and
design. Superb choice of colors!

Thu, December 5, 2019 @ 1:00 AM

Add a New Comment


Comment Guidelines: No HTML is allowed. Off-topic or inappropriate comments will be edited or deleted. Thanks.