Twitter is one of the most popular and powerful platforms of social media. If your Cooperative thinks that Twitter isn’t for you, then you might be missing out on critical information about current events, rural electricity, and energy on the whole. Let’s look at a couple of ways to get better at Twitter.
1. Admit It’s Overwhelming
There are more than one hundred thousand tweets sent around the world every second, and there’s no way humanly possible for you to read and understand them all. The first step to success on Twitter is admitting that you’ll miss things.
When you signed up for Twitter, you were probably prompted to follow celebrity or big brand accounts like Oprah and CNN. We’re sure you skipped over that step. If not, you’re following a lot of accounts that aren’t doing anything for you professionally.
Clean up your follow list by eliminating the accounts that don’t either advance your Cooperative’s mission or influence your Cooperative’s way of thinking. The cleaner you make your Twitter lists, the more success you’ll see on Twitter. If you want to follow all the fun and games, get a second personal account.
2. Listen Then Tweet
Twitter is as much of a listening tool as it is a talking tool. Your Cooperative should listen and learn from twitterers in rural electric and in your local community just as often as you tweet about your Cooperative.
Listening will also to help your Cooperative to determine when your target and actual audiences are on Twitter. If your audiences don’t see your tweets in real time, then the odds are good that they won’t see then at all.
Research shows that average tweets will only last for minutes, and that popular tweets last for around 48 hours.
3. Keep Your In-And-Out Balanced
When your Cooperative first starts using Twitter, you might be tempted to follow 1,000 accounts before you have even a few followers of your own. Don’t do this.
Every action you take as a new Twitter account will set expectations for your Cooperative. Each action you take will also affect outside perceptions of your organization. When other people on Twitter see that you’re following 1,000 accounts, but that you only have three followers of your own, it makes you look like a spammer.
You don’t want to look like a spammer.
4. Hashtag Your Way to Success
As we’ve discussed before, hashtags are one of the most powerful tools on social media. They serve as a sorting tool for those hundreds of thousands of conversations taking place every second across multiple platforms.
If you want to be a part of, lead, or participate in conversations related to keywords and topics in our industry, then you need to follow and use hashtags related to rural electricity. [MS1]
By putting the # in front of keywords in your message, your tweet (or post) becomes part of the conversation related to that keyword. Test it out: go to the Twitter search page and type #ruralelectric. We’ll wait.
Twitter’s search engine just brought up real-time and relevant conversations about rural electricity. Do you see any potential customers, partners, or competitors in the stream?
So there you have it. Four easy things to do to help your Cooperative succeed at Twitter. There are many, many more ways to succeed, so the secret fifth tip is to follow us @ReachTheARC for more helpful tips on how to engage your membership on social media.
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