Win their Hearts and Minds to Win Their Hearts and Minds

Win their Hearts and Minds to Win Their Hearts and Minds

What if we told you that there were just two simple things you needed to do to persuade your audience to make the decision you want them to make? And what if we told you that those two simple things were as simple as HAM? Yes, HAM. We’ve been working with Cooperatives...
How Not to Suck at Twitter

How Not to Suck at Twitter

I have one simple trick to share with you today that will help keep your Cooperative from sucking at Twitter. My trick isn’t complicated or time-consuming, and it doesn’t require a “social media expert” to execute. My simple trick for how not to suck at Twitter? When...
How to Set Up Twitter Correctly from Day One

How to Set Up Twitter Correctly from Day One

How do you sign up for a twitter account? How do you get started on Twitter? Twitter is our favorite platform on social media, so we think it’s important to use Twitter to reach influencers, get involved in your community, and better serve your Cooperative’s...
Bad News Travels Fast on Social Media

Bad News Travels Fast on Social Media

The 2012 story of the maybe/maybe not imaginary girlfriend of Notre Dame star linebacker Manti Te’o spread like wildfire across the internet. The story damaged Te’o’s NFL prospects, and it damaged Notre Dame’s reputation, as well as the reputations of media...
Hashtag Advice You Should Listen To

Hashtag Advice You Should Listen To

We’ve said it before, and we’ll say it here again: “The hashtag is the most powerful tool in social media.” Gus has gained a bit of a reputation for his favoritism of the hashtag, as it’s a frequent tool used in his speeches and, heck, it’s even in his Twitter profile...