The 2012 story of the maybe/maybe not imaginary girlfriend of Notre Dame star linebacker Manti Te’o spread like wildfire across the internet. The story damaged Te’o’s NFL prospects, and it damaged Notre Dame’s reputation, as well as the reputations of media outlets like ESPN and CBS that had covered the emotional story before it was revealed to be a hoax.

We saw Deadspin’s original Facebook post just 51 minutes after it was published. In that 51 minutes, it received 359 fan interactions, including 242 valuable Facebook shares. A tweet posted at the same time received more than 13,000 retweets and more than 1,800 likes.

Bad News Travels Faster than Good News Does

Deadspin has more than 99,000 fans on Facebook, so 242 shares and 359 fan interactions may seem low. Let us ask you this, though: Does your Cooperative get that kind of response rate when you post good news at an off-hour in the middle of the afternoon?

Be Prepared

We all know that bad news spreads fast. Where your Cooperative’s social media posts are concerned, we hope that you’re able to make your good news travel just as fast. Social media channels are powerful funnels for information of all kinds, so whether it’s good news or bad news that you’re sharing on them, you should always be prepared for the speed at which that news will spread.

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