Cooperatives work 24/7/365 to keep the power on and your membership engaged. Live tweeting your meetings and other public events is an easy way to grow your audience past the “real life” audience present at your event and onto your larger #AstroNetTurfRoots community.
If you’re having a meeting (of any size) — including your annual membership meeting — you can set up live-tweeting. Here’s how:
Before Your Meeting or Event:
- Get/establish event hashtag, like #AnnualMeeting or #JeffCityTownHall
- Put the hashtag on your registration website and published materials, and make sure your Member-Owners and other audience members (online and in IRL) know that that’s the hashtag for the event.
- Tell your real-life and Twitter audiences that you’ll be live-tweeting.
- Engage key people like speakers, community businesses, and legislators in your meeting online using their Twitter handles
- Create and share a “follow list” IRL and online (include speakers, leaders, guests, and other participants on this list)
- Use a client like Hootsuite or Tweetdeck (3rd-party partners) to follow the Twitter conversation about your event more efficiently.
During Your Meeting or Event:
You’re in the room during the event, and you have the Twitter handles of your speakers. When those speakers share memorable or quote-worthy things, tweet those quotes out to your followers. Be sure to include the speaker’s handle (@name) and the event hashtag.
- Quote speakers using their handles (I like to call these “tweetable moments”)
- Pick and choose the best content, even if you need to take notes and share the content a few minutes later
- Take and share photos of your audience and your speakers (including a photo link in your Twitter stream will increase your interaction by 20%)
- Watch the conversation around the hashtag that you’ve created, and interact with the people who are saying good (or bad) things about your event. (You’ll guarantee more success, connection with your audience by doing this.)
- Hashtag your geographic location, too (#STL, #JCMO, etc.). Hashtagging your location goes a long way toward helping the people in the area learn more about your organization or cause.
After Your Meeting or Event:
- Thank new and old followers for their support. Call individuals out by name (using their Twitter handle) for their engagement
- Write a blog post (tools like storify.com are great for this) that puts the tweets about the event in one place, and share it with your followers
- Use hastracking.com to track your traffic and the ripple effect created by your live tweeting of the event.
Live tweeting your next public meeting or event will help you build — and engage — an #AstroNetTurfRoots audience that is passionate about your Cooperative.
One final point for you to consider: Social media (including Twitter) changes constantly. Your goal shouldn’t be to follow hard-and-fast rules from an alleged “social media expert,” but to apply — and test — best practices with your audiences. And when you think you’ve found what works, test it again! You might be surprised at how frequently social media platforms make changes that impact you.
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