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Pioneer Utility Resources Acquires ARC Media

Pioneer Utility Resources Acquires ARC Media

We love serving each of you and are excited for ARC to be a Cooperative. This alliance will mean national scale, enhanced offerings, and support for our Community-owned utilities! - Andy, Gus, and Melissa Pioneer Utility Resources Acquires ARC Media Alliance Will Mean...

Meet ARC’s Cooperative Online Voting Tool!

Meet ARC’s Cooperative Online Voting Tool!

ARC media is happy to announce the introduction of our Cooperative Online Voting Tool! For Co-ops which allow online balloting as well as Co-ops who have had to postpone their annual meetings in 2020, this online portal will give you secure voting management and your...

Livestreaming of Annual Meetings, Board Meetings, Cooperative Events

Livestreaming of Annual Meetings, Board Meetings, Cooperative Events

As concerns grow across the country about large groups of people being in the same location together, and some communities even limiting how many people can even be together in the first place, more and more Cooperatives are considering cancelling or postponing events...

Win their Hearts and Minds to Win Their Hearts and Minds

Win their Hearts and Minds to Win Their Hearts and Minds

What if we told you that there were just two simple things you needed to do to persuade your audience to make the decision you want them to make? And what if we told you that those two simple things were as simple as HAM? Yes, HAM. We’ve been working with Cooperatives...

How Not to Suck at Twitter

How Not to Suck at Twitter

I have one simple trick to share with you today that will help keep your Cooperative from sucking at Twitter. My trick isn’t complicated or time-consuming, and it doesn’t require a “social media expert” to execute. My simple trick for how not to suck at Twitter? When...

How to Set Up Twitter Correctly from Day One

How to Set Up Twitter Correctly from Day One

How do you sign up for a twitter account? How do you get started on Twitter? Twitter is our favorite platform on social media, so we think it’s important to use Twitter to reach influencers, get involved in your community, and better serve your Cooperative’s...

Bad News Travels Fast on Social Media

Bad News Travels Fast on Social Media

The 2012 story of the maybe/maybe not imaginary girlfriend of Notre Dame star linebacker Manti Te'o spread like wildfire across the internet. The story damaged Te’o’s NFL prospects, and it damaged Notre Dame’s reputation, as well as the reputations of media outlets...

Hashtag Advice You Should Listen To

Hashtag Advice You Should Listen To

We’ve said it before, and we’ll say it here again: “The hashtag is the most powerful tool in social media.” Gus has gained a bit of a reputation for his favoritism of the hashtag, as it’s a frequent tool used in his speeches and, heck, it’s even in his Twitter profile...

How to Make a Good First Impression on Facebook

How to Make a Good First Impression on Facebook

Making a good first impression is important. Remember when you were a kid, and your parents made you keep the house clean, “just in case” company dropped by? You kept things tidy, but the company rarely came. Your Facebook Page is like your house when you were a kid:...

Get Found on Facebook: A Strategy for Rural Electric Cooperatives

Get Found on Facebook: A Strategy for Rural Electric Cooperatives

If you’re a Nonprofit Electric Cooperative that’s investing time and energy in social media, you want to see more friends, likes, and followers for your advocacy, Member-Owner communication, and civic engagement efforts. Many of our country’s Rural Electric...