BLOG

How to Use Facebook Insights

How to Use Facebook Insights

Facebook Insights gives you everything Your Cooperative needs to know about how your content is working — and when it’s working — absolutely free. Unfortunately, most Cooperatives and other nonprofits we’ve talked to don’t use their Insights. If your Cooperative wants...

Breaking Down Hashtags on Facebook

Breaking Down Hashtags on Facebook

A recent addition to Facebook is the hashtag. While it is still underused by some (and abused by more) the hashtag is one of the most important tools in social media, and its evolution to Facebook is critical. As is your understanding of its proper use. How the...

Find Your Fish on Social Media

Find Your Fish on Social Media

“We’re preparing to launch our Cooperative’s presence on social media, but we don’t know which sites are best for us to use. Do you have any suggestions?” The social media sea is vast, so it’s understandable if your Cooperative doesn’t know where to start fishing. Our...

How To Live Tweet a Public Meeting

How To Live Tweet a Public Meeting

Cooperatives work 24/7/365 to keep the power on and your membership engaged. Live tweeting your meetings and other public events is an easy way to grow your audience past the “real life” audience present at your event and onto your larger #AstroNetTurfRoots community....

Engaging Elected Officials on Social Media

Engaging Elected Officials on Social Media

We live in a time when only 43 out of 435 members of the U.S. House consider themselves ‘rural enough’ to be members of the Rural Caucus. Those numbers aren’t getting better for those of us in most Congressional districts in the States right now, and that means that...

How to Get Your Facebook Name

How to Get Your Facebook Name

Have you ever seen a Cooperative with a Facebook URL that looks something like this: Facebook.com/AwesomeElectric1234567890? If you have, then you’ve seen an example of a Cooperative that hasn’t set up its Business Page correctly. Keep reading to learn how to set your...

How to Succeed at Social Media

How to Succeed at Social Media

Twitter is one of the most popular and powerful platforms of social media. If your Cooperative thinks that Twitter isn’t for you, then you might be missing out on critical information about current events, rural electricity, and energy on the whole. Let’s look at a...

Sharing is More Powerful than Liking on Social Media

Sharing is More Powerful than Liking on Social Media

No matter what it is, a local business closing, a natural disaster, or a man-made disaster, one thing is for certain: bad news travels faster than good news on social media. Somebody shares, Likes, or comments on some tragic story, and suddenly it’s all over your...

The ARC Media Social Media Glossary

The ARC Media Social Media Glossary

If social media jargon leaves you dazed and confused, we're here to clear things up. From Fans to Impressions; Sharing to Engagement, we hope that the ARC media Social Media Glossary helps you make sense of the madness. Looking for a definition you don't see in our...