Hashtag Advice You Should Listen To

Hashtag Advice You Should Listen To

We’ve said it before, and we’ll say it here again: “The hashtag is the most powerful tool in social media.” Gus has gained a bit of a reputation for his favoritism of the hashtag, as it’s a frequent tool used in his speeches and, heck, it’s even in his Twitter profile...
How to Make a Good First Impression on Facebook

How to Make a Good First Impression on Facebook

Making a good first impression is important. Remember when you were a kid, and your parents made you keep the house clean, “just in case” company dropped by? You kept things tidy, but the company rarely came. Your Facebook Page is like your house when you were a kid:...
Get Found on Facebook: A Strategy for Rural Electric Cooperatives

Get Found on Facebook: A Strategy for Rural Electric Cooperatives

If you’re a Nonprofit Electric Cooperative that’s investing time and energy in social media, you want to see more friends, likes, and followers for your advocacy, Member-Owner communication, and civic engagement efforts. Many of our country’s Rural Electric...
How to Use Facebook Insights

How to Use Facebook Insights

Facebook Insights gives you everything Your Cooperative needs to know about how your content is working — and when it’s working — absolutely free. Unfortunately, most Cooperatives and other nonprofits we’ve talked to don’t use their Insights. If your Cooperative wants...
Breaking Down Hashtags on Facebook

Breaking Down Hashtags on Facebook

A recent addition to Facebook is the hashtag. While it is still underused by some (and abused by more) the hashtag is one of the most important tools in social media, and its evolution to Facebook is critical. As is your understanding of its proper use. How the...
Find Your Fish on Social Media

Find Your Fish on Social Media

“We’re preparing to launch our Cooperative’s presence on social media, but we don’t know which sites are best for us to use. Do you have any suggestions?” The social media sea is vast, so it’s understandable if your Cooperative doesn’t know where to start fishing. Our...